Common mistakes you and your agent can avoid to maximize your ROI.
Today I’m talking about some mistakes that I see sellers and sellers’ agents making in today’s hot seller’s market. I put most of the blame on the sellers’ agents because I don’t think that they’re educating their sellers on strategic ways that they could be maximizing the return on their investments. Most sellers I talk with are willing to put in a little more work with their agent to net them $5,000 to $10,000 more. If we can net you more money that pays for half or all of your real estate commission, that’s probably going to put a smile on your face.
Here’s one mistake I see happening: Sellers are listing their homes and getting offers before people are walking through the door. For example, a house was listed for $200,000 and got an offer for $200,000, but they’re not asking for any closing costs or prepaids, and they’re taking that offer. It’s easier when you don’t have to show your home 10 times, but we also have a fiduciary responsibility to tell you ways that we can maximize your ROI.
Don’t take an offer if they haven’t even seen your home yet. We can set things up so we get as many people through that door in the first 48 hours as possible, get as many offers on the table as possible, and then get your written permission to disclose the terms of these offers to the buyer’s agents.
Some agents are just sending a document out to all parties involved saying they’re in a multiple offer situation and to please submit their highest and best offer. However, if we have your permission, we can disclose the terms of these offers that are on the table, then look at which agent it would be best to call and tell them that they need to be over $X to be in the mix. In my opinion, that’s how we find the buyer out there that truly wants your home and is willing to pay the maximum amount of money for it.
“Don’t take an offer if they haven’t even seen your home yet.”
A lot of times, we can’t sell for over the appraised value, but many of these buyers are tired of losing multiple-offer situations, and we can find that buyer that has some cash in the bank that can make an offer that’s non-contingent upon appraisal. That’s how we can maximize your ROI.
Let’s have that discussion and figure out those ways that we can maximize your ROI. If you have questions or are you looking to buy or sell anywhere in the greater Baton Rouge area, please don’t hesitate to give me a call at (225) 445-0629, email me at bbrowing225@gmail.com, or direct message me on social media. Have a great day.
